We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What is a Cheesehead?

Tricia Christensen
Updated May 23, 2024
Our promise to you
PublicPeople is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At PublicPeople, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Cheesehead is an interesting term, and especially demonstrates the skill of Wisconsin residents at making lemons out of lemonade, or more appropriately cheese out of milk. The term cheesehead began as a slanderous one, which was applied to the Dutch, who were known for their fine dairy products. Since Wisconsin later became known as the dairy state, cheesehead became a derogatory term for residents of Wisconsin.

The term migrated to sporting events, where it might be thrown at Wisconsin sports fans who supported their home state teams, and that was enough to inspire Ralph Bruno, in 1987 to make an appropriate, eloquent and tremendously funny response. Using his mother’s sofa cushion, he created a cheesehead hat, which he proudly donned for a baseball game between the Milwaukee Brewers and the White Sox. Interest in the cheesehead hat soon bordered on obsessive, and Bruno launched the company Foamations, Inc, to create hats for every proud Wisconsinite who wanted one.

Though the hat was first worn at a baseball game, in the 1990s most cheeseheads donned the hat in support of the football team, the Green Bay Packers. Interest in this unusual ornament was quickly showcased by media covering football games, and only provoked the popularity of this chapeau. As the 1990s came to a close, the hats became even more popular, and the football team was receiving particular notice with back-to-back appearances in the 1997 and 1998 Super Bowl Championships. Hundreds of these hats were sported at these events, in support of the Wisconsin team.

What had started out as an insult had become, especially to sports fans, a mark of considerable pride. To call yourself a cheesehead is to reference your great love and support of the Packers. There is a bit of irony here, since the name Packers references meatpacking, and not the making of dairy products.

Should you feel the need to support your team by appareling yourself with a hat, Foamations Inc, has an online website which will allow you to purchase original hats, and many new takes on the original. You can thus support the Packers from anywhere on the globe, for less than $25 US Dollars (USD) for an adult hat, and less than $15 USD for kids’ hats. There are other companies that make the cheesehead hat, but many people loyally stand by Bruno’s original product.

PublicPeople is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Tricia Christensen
By Tricia Christensen
With a Literature degree from Sonoma State University and years of experience as a PublicPeople contributor, Tricia Christensen is based in Northern California and brings a wealth of knowledge and passion to her writing. Her wide-ranging interests include reading, writing, medicine, art, film, history, politics, ethics, and religion, all of which she incorporates into her informative articles. Tricia is currently working on her first novel.
Discussion Comments
By olittlewood — On Dec 20, 2007

those "wisconsinites" can sure make some good cheese! has anyone ever tried cheese curds there? i often crave these little dairy concoctions, and wonder where i can get them in stores outside of wisconsin? are they difficult to make yoursef?

Tricia Christensen
Tricia Christensen
With a Literature degree from Sonoma State University and years of experience as a PublicPeople contributor, Tricia...
Learn more
PublicPeople, in your inbox

Our latest articles, guides, and more, delivered daily.

PublicPeople, in your inbox

Our latest articles, guides, and more, delivered daily.