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The concept of a “princesszilla” was born in the marketing division of the Walt Disney Company, although you won't heard the term spoken there. Princesszillas are adult women who purchase Disney princess branded products which are specifically marketed to adults. The trend of turning traditionally child-oriented marketing in the direction of women arose in the early 21st century, when Disney executives reasoned that adult women might yearn for a bit of romance in their lives, just as young children do.
Disney is an extremely powerful brand, and one of the strongest sectors of the Disney brand is its princesses, like Ariel, Snow White, Belle, Cinderella, Jasmine, and Aurora. Girls can watch films starring the princesses, wear clothes modeled after the clothing worn in these films, and beg their parents for an assortment of Disney princess branded products, from sheets to school bags. The Disney company is probably undoubtedly pleased by the fact that most of these products sell with minimal marketing efforts, thanks to the romance associated with being a princess.
As the generation of girls who grew up watching Disney films grew up, the company expanded the princess market, reasoning that middle class women who wore Disney princess dresses on Halloween as children might conceivably purchase Disney princess themed products in their adulthood. Some representatives of the princesszilla market can be found arranging Disney-themed weddings, complete with a princess gown for the bride; this development crosses the infamous bridezilla with the Disney-obsessed.
When Disney first began heavily producing the princess line, there was some criticism, especially from the feminist community. Some women felt that the Disney princesses might not be the best role models, and that marketing pink plastic baubles to young girls was not exactly empowering. When the princesszilla trend arose, this criticism continued; some critics believe that it infantalizes adult women by encouraging them to indulge in fantasy. It's also quite profitable for Disney, of course, because a committed princesszilla might go so far as to arrange a Disney-themed wedding at Disneyland or on a Disney branded cruise or property, thereby increasing profits for the parent company.
A little fantasy is not necessarily a bad thing; the inherent idea of “having a little princess in your life,” as Disney puts it, is thought to be charming by some women. It is also certainly possible for a princesszilla to be a successful and even powerful woman despite the fact that she sleeps on Cinderella sheets.
Frequently Asked Questions
What is a Princesszilla?
A Princesszilla is a term often used to describe a bride or woman engaged to be married who exhibits extremely demanding or difficult behavior, similar to the concept of a "bridezilla." This term is not commonly found in academic literature but is rather a colloquialism that has emerged in popular culture to characterize someone who has unreasonably high expectations and may be acting entitled or obsessively controlling over wedding plans or other aspects of her life.
How does the concept of a Princesszilla relate to historical notions of royalty?
Historically, royalty has been associated with privilege, power, and high standards of living. The concept of a Princesszilla plays on these associations, suggesting that the individual expects to be treated with the deference and luxury traditionally reserved for actual princesses. This term satirically implies that the person's expectations and behavior are as grandiose as those of historical figures, despite not holding a royal title.
Are there cultural differences in the perception of Princesszillas?
Yes, cultural differences significantly impact the perception of Princesszillas. In societies with strong traditions of elaborate weddings and significant emphasis on marriage as a status symbol, the Princesszilla phenomenon may be more accepted or even expected. Conversely, in cultures that value modesty and communal harmony, such behavior might be frowned upon. These cultural norms shape the way communities respond to and tolerate Princesszilla-like behavior.
What psychological factors might contribute to someone becoming a Princesszilla?
Psychological factors that could contribute to someone becoming a Princesszilla include a need for control, perfectionism, high stress levels, and possibly underlying anxiety or self-esteem issues. The pressure to have a perfect wedding can exacerbate these traits, leading to behavior that others may perceive as overly demanding or unreasonable. It's important to approach this topic with sensitivity, as it often involves complex personal and emotional dynamics.
How can one manage a situation involving a Princesszilla?
Managing a situation with a Princesszilla involves clear communication, setting boundaries, and empathy. It's crucial to address concerns directly and calmly, offering support while also being firm about what is reasonable. Encouraging open dialogue about expectations and reminding the individual of the importance of the event beyond materialistic aspects can help refocus priorities. Professional help, such as a wedding planner or counselor, may also be beneficial in navigating these challenging dynamics.